A partnership proposal for your hotel
This page is an invitation to work together. Every year VIT designs around 8,000 handcrafted itineraries for the clients of 13,000 luxury travel advisors — and we choose the hotels that go inside them. We'd like yours to be one of them.
A simple contract, a connection through your channel manager, and a partner who actively recommends your property to new international guests.
VIT is official preferred partner of
Why partner with VIT
Yes, we work on commission, like every trade partner. The difference is where the demand comes from: we don't intercept guests who were already coming to you — we create new ones, by choosing and recommending your hotel inside our itineraries.
Our travellers don't arrive asking for a specific property: they ask for a journey. Every year we design around 8,000 itineraries, with a 25% conversion into confirmed trips — and our destination specialists select the hotels inside each one, guiding the customer's choice. When your hotel is our recommendation, every booking is demand we created for you.
VIT does not distribute your hotel through tour operators, wholesalers or online travel agencies, and we don't bid against your direct channel. The only exception is Tales Collection, reserved for Tales hotel partners. Your rates and your brand stay under your control.
We propose a straightforward partnership contract. Connection through your channel manager is our preferred distribution model; where a channel connection isn't possible, we work with FIT rates. We book rooms only once the itinerary is confirmed — no speculative holds, no book-and-cancel. See connected channels ↓
Your property gains visibility through our newsletters to 13,000 travel advisors, one-to-one presentations, webinars, hosted fam trips, and features in Tales Collection and Chefs & Travels.
Who travels with VIT
High-value leisure FIT, small groups and small incentives, with a marked preference for four- and five-star hospitality. These are the numbers behind our production.
Connectivity
The connection through channel is our preferred distribution model. VIT is connected to the leading channel managers:
Visibility for your property
Around the core destination-management business, VIT has built an ecosystem of brands that puts partner hotels in front of the luxury travel trade. Click each project to learn more.
A curated collection of very special hotels — exactly the profile today's luxury advisors are most attentive to. Presented to agents through dedicated newsletters, one-to-one presentations and webinars.
Chef-designed food and wine journeys, a quarterly magazine and a curated dining guide — an extra layer of visibility and storytelling for your property.
An e-learning platform educating travel professionals on destinations and travel styles — keeping our agent community informed about the places, and properties, they sell.
Spotlight for your hotel
Tales gathers historic palaces, country estates, castles and prestigious residences with a story to tell — exactly the hotel profile luxury advisors are most attentive to today. A place in the collection puts your property in front of 13,000 of them.
Who we are
VIT Incoming started in Capri 25 years ago and today is listed among Europe's top destination specialists. Main office in Parma, with offices in Italy, Belgium and Portugal, sales offices in New York, Miami, Ciudad de México, São Paulo and Delhi — and a team of 28+ travel designers.
Where to find us
Our main office is in Parma, with offices in Italy, Belgium and Portugal. And we are on the ground in our key source markets, with sales offices in New York, Miami, Ciudad de México, São Paulo and Delhi.
Become a partner
Tell us about your property and what interests you — a partnership contract, hosting a fam trip, or a feature in Tales Collection or Chefs & Travels. Our contracting team will come back to you personally.
Prefer to explore first? Browse our media archive at archive.vit4travel.com to see how we present hotels and destinations to the trade.
Already on a channel manager? Mention it in your message — the connection is usually live within days.
Tales Hotel Collection
Tales is a collection of unique hotels in some of the most beautiful travel destinations across Italy, France and other European countries: charming historic palaces, country estates, castles, small villages with diffused hospitality and prestigious residences. We select only hotels that fully embrace the culture, traditions and habits of their location while distinguishing themselves for exceptional service and outstanding hospitality.
Why it matters for your hotel: today's luxury travel advisors are more attentive than ever to exactly this hotel profile. A place in the collection means being featured on talescollection.com and presented directly to agents through our dedicated newsletters, one-to-one presentations and webinars.
From November 2026, Tales Collection will also have its own Instagram and LinkedIn channels — a further stage for partner properties.
talescollection.com — where advisors and guests discover the collection.
Chefs & Travels
Chefs & Travels is a unique concept in culinary tourism: high-end food and wine journeys designed and endorsed by top chefs and winemakers, for curious gastronomes who want to meet the locals and taste authentic traditions.
Why it matters for your hotel: the project gives partner properties an extra layer of visibility — your restaurant, your breakfast, your territory told through chef-designed journeys, the quarterly C&T Magazine and the curated Dining Guide, a B2B reference covering Rome, Tuscany, Venice, Milan, the Amalfi Coast, Sicily, Monte Carlo and more.
Proactive promotion
Partner properties are promoted continuously to our community of 13,000 luxury travel agents: through the VIT Travel, Tales Collection and Chefs & Travels newsletters, one-to-one presentations to agencies, dedicated webinars and hosted fam trips. From November 2026 we add our own Instagram and LinkedIn channels.
And when guests travel, your hotel is presented beautifully: every journey is delivered through a polished digital itinerary (powered by Travefy), available offline on the traveller's phone — with a direct link to your hotel in the customer's itinerary.
Explore examples in our media archive: archive.vit4travel.com →